What is innovative product and how to build it. researcher in various field have tried to come up with recipe to create an innovative product. but it all come down to a customer needs.

What is the best way to go from excellent to great?

What is the best way to go from excellent to great? How can you stay relevant when your competitors expand their market share? Companies that embrace innovation will have a distinct edge over those that do not as the technology and business landscape continues to move rapidly. Product innovation, like most things in marketing and business, does not happen after a few meetings or the preparation of a polished slide deck. Innovation takes buy-in from your whole organization, from who you employ to holding your team accountable for certain OKRs. https://www.digitalfuturelab.tech/insights/category/all

Designing a new and innovative product can be a challenging process filled with uncertainties. From a business perspective, you need to explore and keep at the forefront of what is happening in the market, search for unique opportunities and listen to customer’s needs until you discover a meaningful solution. But once you have a new product idea, the design process does not end there. By the very nature of the fact that you are creating something innovative - that no-one or very few people have ever done before - every step of the journey to market will be a learning experience.

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